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Salisbury: supporting the city’s economic recovery

In 2018, a father and daughter were found on a park bench in the centre of Salisbury having been poisoned by a deadly nerve agent, Novichok. The social and economic impact was significant in the short-term and unless a recovery strategy was devised and implemented the city knew that it would face severe long-term consequences. Salisbury Trails is part of the city’s recovery strategy.
Salisbury Trails is built on the Place Experience Platform. It enables visitors to move around Salisbury’s historic streets and discover the city’s hidden histories. The App provides self-guided themed trails that are perfect for those on a sight-seeing mission or a curious wander. It encourages visitors to uncover the city’s unique heritage and points of interest, whether off the beaten track, exploring hidden gems or following some fantastic routes for shopping, eating and drinking in the city centre.

The Salisbury Trails App gives our place managers the freedom and flexibility to deliver new visitor trails in response to any situation or opportunity we encounter.

Terry BracherWiltshire Council