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Stroud District: increasing footfall in six towns

Located in a vibrant tourist hotspot, Stroud District is formed of many English towns and villages – with much of the landscape designated as an Area of Outstanding Natural Beauty. The Discover Stroud Trails app harnesses digital placemaking to encourage exploration, broaden visitor demographics and increase footfall in six towns.
The Place Experience Platform’s flexibility has enabled Stroud’s place managers to co-create a rich variety of themed trails with local stakeholders, who share their knowledge and enthusiasm for the towns. All content can be updated on demand; keeping the digital experience fresh, improving visitor satisfaction, and responding to evolving local priorities.

We’ve undertaken some preliminary research that shows a positive correlation between an increase in footfall in our towns and the promotion of the app on social media.

Amy HelliwellStroud District Council