Warminster Town Council have boosted their October school holiday offer with a seasonal pumpkin hunt, as part of the Explore Wiltshire app. The Town Council have taken full advantage of the Place Experience Platform’s flexibility to make a fun, family friendly trail for their half-term week. This time-targeted content strengthens their tourist offer as well as connecting local communities with local business on the high street.
The interactive pumpkin hunt leads families around the town centre to ten decorated pumpkins in windows of local businesses. At each location the app asks a question. Prizes for a full set of correct answers can be collected at a special ‘Pumpkins in the Park’ event at the end of the week, featuring a competition, an evening light-up of carved pumpkins, and enjoyment of the Lake Pleasure Grounds and cafe.
The seamless integration between seasonal events, activities and local business community presents a coherent, attractive and engaging local identity, encouraging participation and repeat visits.
Through this hunt Warminster Town Council are:
- promoting active and outdoor activities
- supporting local high street businesses
- building community
- cross-promoting seasonal activities and events.
Read more about the town’s event plans: https://warminster-tc.
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