The Rochester Sweeps festival is a highlight of Medway’s county calendar, where Morris troupes gather from around the country to celebrate May Day traditions, enjoy the present and strengthen connections for the future.
In May 2024, the festival was supported by the Visit Medway app, which provided a comprehensive digital guide to the festival, including information on performers, venues and timings to support visitors and festival-goers to make the most of the event and time in the area.
The festival guide was available over the bank holiday weekend of the event, as a special section of the app.
Being able to easily add event guides to an existing app saves time and resources for the Visit Medway team. Annual event information can be saved, ready to be revised next year. For visitors, the app provides one port of call for specialist events, the region’s permanent attractions as well as other events through the year, increasing awareness of a wider range of activities in the area, and encouraging repeat visits.